ARUN PRASATH / SELECTED WORK
Browse work by discipline. Each case explains my contribution, the reported outcome and the evidence available.
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Review the measurement notes, a real optimisation decision and a sample agency handover.
FROM THE BRAND FOUNDATION TO PAID DEMAND
I built Unique Pump’s digital presence from scratch, created the campaign content and ran lead-generation ads, alongside digital optimisation and local branding.
Amounts retain their original currencies. INR (₹) is Indian rupees; 1 lakh (L) = 100,000 and 1 crore (Cr) = 10 million. Results cover different periods and are not combined into a portfolio-wide total.
Unique Pump Solutions
2,748 leads across the supplied ad account, including other brands.
MY CONTRIBUTIONDigital presence, creative production, paid ads and local branding.
Homefy Homes
MY CONTRIBUTIONPerformance marketing and creative campaign strategy.
Homefy Power Projects
MY CONTRIBUTIONPerformance marketing and creative campaign strategy.
Ceramic Pro Chennai
MY CONTRIBUTIONPerformance marketing leadership, CRO website, qualification and creative strategy.
Women’s ethnic wear
MY CONTRIBUTIONCross-channel acquisition, creative testing and budget scaling.
Joseph Smart Solar · UAE
MY CONTRIBUTIONSearch strategy, ad messaging and lead qualification.
Imitation jewellery
MY CONTRIBUTIONAccount restructuring, creative testing and scaling.
Joseph Smart Solar · Website CRO
MY CONTRIBUTIONPerformance Marketing Expert / Conversion Rate Optimization
Zocket · SaaS
MY CONTRIBUTIONLead generation, audience testing and creative experimentation.
Men’s grooming
MY CONTRIBUTIONTracking audit, campaign restructuring and product optimization.
Passionate Detailerz
MY CONTRIBUTIONLocal acquisition, creative strategy and WhatsApp follow-up.
Fashion accessories
MY CONTRIBUTIONAudience targeting, carousel testing and messaging campaigns.
Home & kitchen
MY CONTRIBUTIONAmazon PPC, listing positioning and visual optimization.
Sneaker retail
MY CONTRIBUTIONAudience research and Meta campaign execution.
Wireless mirror lights
MY CONTRIBUTIONAudience research, video creative and campaign optimization.
Australian agency · Real estate
MY CONTRIBUTIONB2B audience targeting and ad-copy testing.
KH Interior Designs
MY CONTRIBUTIONPerformance Marketing Expert
Campaign Signal · Self-directed prototype
MY CONTRIBUTIONWorkflow design and performance marketing logic
LeadFlow · Self-directed build
MY CONTRIBUTIONWorkflow design and paid-lead qualification
CREATIVE / IN MOTION
48 films. Seven brands. The creative decisions behind the next click.
Explore video strategy ↗
BEHIND THE CAMPAIGNS
Product messaging, visual hierarchy and ad concepts.
BEFORE WE START
Campaign management, creative production and conversion work can be scoped separately. The first conversation should establish what the business needs and who owns each part.
The offer, market, current spend, sales process and results so far. Lead generation needs a shared definition of a qualified lead. Ecommerce needs order quality and margin alongside reported ROAS.
Accounts and channels, client communication, creative and budget approvals, reporting and handovers. Confidentiality and any white-label arrangement should be agreed in the scope.
Start with agreed measures and a baseline. Report what changed, what the data shows, what remains uncertain and the next decision. Keep platform events separate from qualified leads, fulfilled orders and revenue records.
I’m based in Chennai, India. Meeting overlap, response expectations, billing currency and access arrangements need to be agreed for each engagement. Ad spend and management fees are separate.
