Reach without a dependable enquiry path
The May audit identified weak downstream intent, fragmented boosting and gaps in conversion tracking.
← All workAttention became
CERAMIC PRO CHENNAI / JUNE TO AUGUST 2026
Attention became
booked work.
I led the performance marketing rebuild for a premium automotive protection studio, connecting search, creative and local discovery to a website designed to qualify enquiries.
MY ROLEHead of Performance Marketing
Explore the strategy ↓Strategy, website CRO, qualification logic, tracking, paid media and creative direction.
TRACKED JOBS / MONTH
Three times June’s tracked job count in August.
THE THREE-MONTH OUTCOME
A rebuild that turned
into real revenue.
Total reported revenue · June–August 2026
As stated in the August report ↗BUILT. REFINED. CONVERTED.
From the website and qualification flow to paid media and creative, I connected the work to the sales pipeline.
JUNE₹2.35LFoundation
JULY₹5.62LRefinement
AUGUST₹8.56LMomentum
August report’s three-month summary. Monthly reports use different revenue bases; see the source note below.
Explore the monthly results ↓277Captured leads
June to August
June to August
₹16.53LTotal reported revenue
June to August
June to August
+137%Business Profile impressions
May to August
May to August
31New Google reviews
June to August
June to August
01 / THE STARTING POINT
The brand had attention.
The conversion system needed work.
Ceramic Pro Chennai already had an established Instagram audience and visually strong automotive content. The opportunity was to turn that interest into a measurable path to enquiries, quotations and studio jobs.
A premium service needed buyer context
Vehicle type, service choice and price expectations needed to reach the studio before the sales conversation.
Marketing and follow-up needed one view
Platform events, captured leads and confirmed jobs were different measures. The lead register became the bridge between demand and sales.
02 / HOW I BUILT IT
One connected
growth system.
Select a stage to see the decision and what it changed.
01 / DIAGNOSE
Start with the conversion gaps.
I audited the existing content, audience and boosted activity, then mapped the gaps between attention, tracking and a sales-ready enquiry.
WHAT I PUT IN PLACE
A SWOT audit, audience priorities and a phased acquisition plan with lead quality as the operating focus.
Source: May SWOT audit and June groundwork report.
03 / WEBSITE + QUALIFICATION
Give the sales conversation
a better starting point.
I built the CRO website and conditional enquiry flow.
The form begins with the vehicle, presents relevant protection options and makes pricing visible before the visitor proceeds. It gives a premium-price buyer a clear route forward and offers a separate budget-options route.
I connected the funnel to lead capture and conversion tracking. The June report documents GTM, Google Ads tagging, Meta Pixel, Conversions API and the lead-quality sheet, with final tracking fixes completed in July.
- Vehicle-specific entry: car or bike
- Service and price context before commitment
- Conditional routes based on the visitor’s response
- Thank-you events and structured field capture
The screenshots show the implemented form. Displayed prices belong to that captured version.
The opening choice establishes whether the visitor needs car or bike protection. Tap the image to inspect it.
Qualification improved the conversation. Closing still needed follow-up.
My focus was to bring relevant vehicle owners into the pipeline and surface intent and budget early. Some opportunities were lost on price or other sales factors. The registers also include uncontacted and no-response leads, so captured leads are not presented as a 100% verified qualification rate.
04 / THE RESULTS
Build. Refine.
Convert more work.
AUGUST / CREATIVE FOCUS
Fewer leads. More tracked jobs.
Meta consolidated into one campaign. Lead volume fell from 116 to 90, while tracked jobs rose from 6 to 9. The winning educational creative gave the next round of production a clear direction.
90Captured leads
9Tracked jobs
₹8.56LReported order value
| Metric | June | July | August |
|---|---|---|---|
| Captured leads | 71 | 116 | 90 |
| Tracked jobs, headline series | 3 | 6 | 9 |
| Business Profile impressions | 2,738 | 3,123 | 3,982 |
| Call-button clicks | 82 | 122 | 112 |
| New Google reviews | 9 | 9 | 13 |
₹3.40L
June enquiries became July orders.
July’s ₹9.02L total includes ₹5.62L from July leads and ₹3.40L from June leads that closed later. This is the clearest example of pipeline value extending beyond the month of acquisition.
05 / CREATIVE THAT INFORMED THE MEDIA
Answer the question
before asking for the lead.
The educational angle became the next test plan.
The August report identifies “What is Ceramic Coating” as the leading ad: 36 reported leads from 380 clicks, with a 1.22% CTR. I used that signal to guide PPF explainers, coating comparisons and price-objection content.
Customer stories and installation footage supplied trust. Search captured active demand, while Meta and retargeting gave interested viewers more reasons to enquire.
Explore all 9 Ceramic Pro films ↗
Selected films from the creative collection. The report’s winning-ad result is shown separately because its ad ID has not been matched to an uploaded file.
06 / LOCAL DEMAND + OWNED CHANNELS
Make the studio easier
to discover and choose.
Google Business Profile impressions grew from 1,680 in May to 3,982 in August. Call-button clicks moved from 64 to 112, with a July peak of 122.
I worked on service listings, model-specific content and the review-response process. These actions supported local intent and the route to a studio visit. The reports measure discovery and contact actions, not confirmed walk-in attendance.
YouTube
7 → 18Videos live, June to August. The August report records 11,889 cumulative views.
Launch date in the August report, with a verified website and service-focused boards.
August views, up 24% from June’s 91,697. The established account existed before the engagement.
THE CONTRIBUTION
I connected the marketing
to the sales conversation.
The work combined a clearer website, early price qualification, structured acquisition, educational creative and local trust. The monthly reports show growing tracked job counts and a pipeline that continued to close after the first enquiry.
Sources and how the results are reported
Sources: May 2026 SWOT audit; June 2026 report, slides 3–10; July 2026 report, pages 2–8; August 2026 report, including its three-month summary; supplied website and Business Profile screenshots. Role and website authorship are provided by Arun Prasath.
277 is the sum of 71, 116 and 90 captured leads. Platform lead events are not added to those totals. The 3, 6 and 9 job series uses the reports’ repeated headline counts. This does not establish a same-month lead cohort conversion rate.
June’s ₹2.8L is an estimate in its report. The August report later lists June at ₹2.35L and July at ₹5.62L. July’s own report itemizes ₹9.02L including ₹3.40L from earlier leads. The ₹16.53L headline is the three-month revenue total stated in the August report’s “Since takeover” summary. Its retrospective breakdown is ₹2.35L + ₹5.62L + ₹8.56L. This is a reported total, not a reconciled sum of the three original monthly reports. The ₹3.40L from June-origin leads is already included in July’s ₹9.02L and is not added again.
August also mentions six additional coating jobs, 15 total jobs and a 17% rate. Nine divided by 90 is 10%; 15 divided by 90 is about 17%. Those bases are inconsistent, so the case uses the nine itemized jobs and omits a conversion-rate headline. Their listed values sum to ₹8,56,500; the report displays ₹8.56L.
Order value is not net profit, and cost data is insufficient to establish profitability or ROAS. Call clicks are not confirmed visits. The reports contain unworked leads, so a universal qualification claim cannot be established. Planned audit tactics are distinguished from actions documented in later reports.