UNIQUE PUMP SOLUTIONS / COMPLETE DIGITAL GROWTH
From a business without a digital presence to a brand with a story, a library of original creative and paid lead-generation campaigns. I built the presence, created the content and put it to work.
MY ROLE Brand presence · Creative production · Performance marketing · Local branding
See the business impact ↓
THE BUSINESS IMPACTREPORTED REVENUE GENERATED
Business outcomes reported by Arun. Reporting period and revenue attribution breakdown not supplied.
01 / FROM THE GROUND UP
My work extended beyond running ads. I created the digital starting point for Unique Pump, built its brand presence, and connected the content with lead-generation campaigns.
Product explainers, installation stories and the people behind the work gave the brand material to communicate consistently. I also optimised its digital presence and local branding.
A digital foundation for the brand.
Strategy, scripts and creative production.
Use the creative in paid lead campaigns.
Optimise digital presence and local branding.
THE GROWTH STRATEGY / BEYOND THE AD ACCOUNT
The creative had a job at every stage: explain what the business offers, make the product relevant, show the work, and give interested people a clear next step.
BRAND FOUNDATION01 / PRESENCE
I built the digital presence from scratch. The showroom introduction brings pumps, water treatment and water heating together under one supplier, making the business easier to understand.
THE STRATEGIC CHOICES
A water-product business has more than one conversation to start. The collection separates product needs, business opportunities and brand credibility.
Hard-water concerns and water-heating explainers turn technical equipment into a relevant household conversation.
Product explainers ↗Dealership creative introduces the business, product stock and support before inviting potential dealers to make contact.
Dealership creative ↗Showroom footage, installation stories and people-led content support the digital presence and local branding work.
See the brand presence ↗02 / CREATED BY ME. PUT TO WORK IN ADS.
I created the campaign content and used it to run ads. Explore 20 films and the thinking behind their hooks, explanations and next steps.
03 / LEAD GENERATION IN PRACTICE
Start with the complete account view, then look at the identifiable Unique Pump campaigns. Lead volume, qualification and cost each tell a different part of the story.
26 Aug 2023 to 26 Sep 2026 · Includes Unique Pump and other named brands
These are the full totals visible in Ads Manager, not August-only results. This is a mixed-brand account view and is not a Unique Pump-only lead total.
161 leads and 79 marked qualified across the three visible Unique-labelled rows below. A selected subtotal, not the complete brand total.
| Selected campaign | Leads | Qualified | Cost / lead | Spend |
|---|---|---|---|---|
| Unique Chennai · 21 Aug 2026 | 103 | 46 | ₹104.02 | ₹10,713.74 |
| Unique Chennai · 08 Aug 2026 | 24 | 14 | ₹159.76 | ₹3,834.26 |
| Heat Pump Unique · 06 Mar 2026 | 34 | 19 | ₹386.42 | ₹13,138.33 |
Source: supplied Ads Manager screenshot, displaying 26 Aug 2023 to 26 Sep 2026. Rows above are a selection, not a full project total. “Qualified” follows the screenshot’s label; qualification criteria are not supplied. Full-account totals and selected Unique campaign results are shown separately above. These rows do not establish the revenue or profit figures above.
Open full campaign evidence ↗MY CONTRIBUTION / END TO END
I connected the brand foundation, original creative, paid lead generation and local presence. The work gave Unique Pump a digital identity and a way to turn product interest into enquiries.
04 / THE BRAND BEYOND THE AD
From a new digital presence to consistent creative, paid campaigns and local branding. See the brand’s content on Instagram.
View @uniquepumpsolutions ↗