The category problem
The home-and-kitchen product competed with established listings, stronger review histories and aggressive pricing. My work covered Amazon PPC and how the listing explained the product.
Campaign and listing decisions
I adjusted bids and keywords, reviewed inefficient spend and highlighted dimensions and practical uses. Competitor listings often omitted size from titles or images.
The project also used keyword campaigns and video ads. The source identifies video as the strongest sales-producing format in this account; it does not include a controlled format comparison.
January 2025 results
The source reports approximately $235 spend, $968 PPC sales and $2,204 total revenue. Reported ACOS is 24.34% and TACOS is 10.69%. The money figures are rounded.
Ad-attributed sales and total sales are separate measures. Neither establishes profit without product, fulfilment and marketplace costs.
Why the product explanation mattered
Buying more traffic would not answer a shopper’s questions about dimensions or use. The listing changes addressed those questions alongside the advertising work.
Project records
Original campaign material. Claims within archived images remain source records; the narrative above explains what can be concluded.
