THE WORK BEHIND THE CLAIMS
Start with the outcomes, then inspect the decisions and reporting behind them. For hiring teams, there’s a concise CV. For agency partners, there’s a sample of how I would structure delivery.
01 / PROJECT OUTCOMES
My account of the work, with reported results. Read the client testimonials ↗.
I led performance marketing, built the qualification website and connected paid media, educational creative and local discovery. The August report states ₹16.53L in revenue across the three months.
Read the case and source notes ↗I built the digital presence from scratch, created the campaign films and ran lead-generation ads, alongside local branding. These business outcomes are owner-reported; the supplied records do not establish a timeframe or ad-attributed return.
See the work and measurement scope ↗I connected local acquisition with service education, customer proof and WhatsApp follow-up. The records support enquiry volume; completed jobs and revenue need separate sales records.
Explore the acquisition approach ↗02 / CAMPAIGN-TO-REVENUE REVIEW
Ceramic Pro Chennai, June–August 2026. This is a reconstructed summary of the supplied reports, not a reconciled accounting statement. No customer-level information is included.
| Measure | June | July | August |
|---|---|---|---|
| Captured leads | 71 | 116 | 90 |
| Tracked jobs, headline series | 3 | 6 | 9 |
| Revenue in August’s retrospective summary | ₹2.35L | ₹5.62L | ₹8.56L |
July’s own report records ₹9.02L in orders, including ₹3.40L from June enquiries that closed later. A lead can create value after its acquisition month. That changes how a monthly campaign review should be read.
The retrospective revenue rows total ₹16.53L. Adding July’s ₹3.40L carryover to its ₹9.02L would count the carryover twice.
June’s original estimate was ₹2.8L, while August’s summary lists ₹2.35L. The monthly reports use different bases. Jobs are not matched to a single acquisition cohort here, and complete cost and payment records are unavailable. I therefore don’t calculate ROAS, profit or a lead-to-sale conversion rate from this table.
A lead ID linked to source, campaign, first enquiry date, qualification status, owner, quote, job date and collected payment. Media spend, fees, refunds and delivery costs need separate fields. Review sales by close month and by original lead cohort, with unmatched records called out.
03 / OPTIMISATION RECORD
An operational learning record from Ceramic Pro’s monthly reports. It was not a controlled A/B experiment.
The July execution summary records both campaigns being paused. Continuing to fund them needed stronger evidence than impressions or clicks.
August consolidated Meta into one campaign. “What is Ceramic Coating” was reported as the leading ad, with 36 leads from 380 clicks, guiding the next educational concepts.
July to August moved from 116 to 90 captured leads and from six to nine tracked jobs. That supports looking beyond lead count, but does not prove which change caused the improvement.
Proposed test, not a completed result: compare a service explainer with a customer-proof film for the same service and location. Keep the enquiry route and qualification definition fixed, predefine the spend and review window, and record cost per qualified enquiry as the primary measure. Watch uncontacted leads and booked-job value as follow-up measures. Don’t declare a winner from a handful of enquiries or change several variables halfway through.
04 / AGENCY DELIVERY SAMPLE
An illustrative working format using the Ceramic Pro case. It shows how I would organise a partner update; it is not presented as an original client deliverable.
Prepare the next service-education test. Keep the existing result visible while checking the quality and follow-up status of those enquiries.
The leading educational ad reported 36 leads. Total captured leads fell month to month while tracked jobs increased. The records do not isolate the contribution of a single ad.
Updated lead statuses, sales objections, confirmed job values and permission to use any customer footage. Flag uncontacted enquiries before treating them as poor quality.
A campaign change log, a short creative brief, a results summary with source dates, and an action list showing owners and the next review point.
FOR HIRING TEAMS
The CV covers the listed employment history, responsibilities, skills, education and selected work. Start date and working arrangement can be discussed for the role.