The starting position
This was an established Indian ethnic-wear brand with online and offline demand, a broad range and existing sales data. The work expanded acquisition around products already selling.
Creative and channel decisions
I identified best sellers and seasonal products, then used Reels, carousels and catalogue ads to explain the products and offers. Meta activity covered prospecting, retargeting and Advantage+ campaigns.
Google Search and Performance Max supported demand capture. Branded demand needed to be considered separately from acquiring first-time buyers.
Beyond the ad account
The project also describes prepaid incentives, cash-on-delivery confirmation and exclusions for high-risk delivery areas. Those operational factors affect the value of an order after acquisition.
The 90-day result
The account reports ₹3,16,91,126 in revenue against ₹64,28,310 spend, about 4.93 times spend. The headline rounds this to ₹3.16 crore and 4.9×.
Revenue is not reconciled here with returns, cancellations or costs. The new-customer split is not supplied. Existing brand demand and product history were part of the context, so this is not a forecast for a new business.
Project records
Original campaign material. Claims within archived images remain source records; the narrative above explains what can be concluded.
