The brief
The grooming brand wanted to improve Google Ads performance at an initial monthly budget of ₹15 lakh, targeting ROAS above 3×.
What I found
The account described tracking problems, an unclear split between branded and non-branded demand, and a structure that made product-level decisions difficult.
What I changed
I corrected conversion tracking, reviewed location and network settings, and separated branded from non-branded search. Shopping and Performance Max were organised around product categories.
Product decisions considered spend, cost per conversion and reported ROAS. Revised assets explained features, warranties and offers. Campaign changes needed enough observation time before another adjustment.
What can be concluded
The narrative reports a later monthly budget of ₹25 lakh and improved performance. Its claim of exceeding 3× ROAS conflicts with the cover screenshot’s 2.95. An exact achieved return cannot be reconciled from the material.
This case demonstrates the audit and restructuring work. It does not claim a verified profit increase.
Project records
Original campaign material. Claims within archived images remain source records; the narrative above explains what can be concluded.
