The starting point
The fashion-accessories business had relied on social-media boosts. The work introduced clearer audience selection, product-led carousel ads and a direct conversation route.
What I tested
I reviewed product features and focused on fashion and wedding-related interests. Carousel ads displayed a selection of items. Click-to-WhatsApp ads let buyers ask questions before purchasing.
Reported sales and spend
The account reports ₹1,10,000 sales from ₹14,160 advertising spend, summarised as 7.7× ROAS. This is a sales-to-spend result, not a profit margin.
The source does not specify a reporting period, attribution method or reconciled order record. This result belongs to the fashion-accessories campaign.
The useful choice
The campaign made a conversation accessible at a point where the buyer could still have questions. That was the role of WhatsApp in this purchase journey.
Project records
Original campaign material. Claims within archived images remain source records; the narrative above explains what can be concluded.
