The account problem
Campaign purposes and creative tests were mixed together. My focus was purchase tracking, clearer campaign structure and a more readable testing process.
How I organised the work
I separated prospecting, retargeting and activity used to expand proven campaigns. Prospecting tested broad and interest-based audiences. Retargeting used recent visitors and product-engagement audiences.
Creative tests covered offers, product benefits and opening messages. Click-through and add-to-cart activity helped diagnose response, while purchase cost and reported ROAS informed budget decisions.
The result shown
The screenshot records 1,196 purchases and 18.19 purchase ROAS. Accompanying rounded figures are approximately ₹1.61 lakh spend and ₹29.45 lakh revenue, with purchase cost around ₹135.
The screenshot does not establish the four-month duration in the original narrative. Attribution settings, returns and the new-customer split are not supplied.
What I would verify before further scaling
Reconcile platform purchases with fulfilled orders and separate first-time from returning buyers. A strong reported ROAS alone does not establish how much more spend the business can profitably absorb.
Project records
Original campaign material. Claims within archived images remain source records; the narrative above explains what can be concluded.
