← All work

KH INTERIOR DESIGNS / PUBLISHED JANUARY 7, 2024

Turning design interest
into project enquiries.

A performance marketing project connecting an interior design portfolio with targeted audiences, landing pages and a structured enquiry funnel.

5×Reported increase in sales
My role

Performance Marketing Expert

Client background

KH Interior Designs is an interior design firm led by designers focused on creating spaces that reflect each client’s style and personality. Despite strong design capabilities, the firm faced challenges reaching a broader audience and converting enquiries into projects.

Project goals

  1. Increase brand visibility and recognition.
  2. Generate a consistent flow of high-quality leads.
  3. Target a fivefold increase in sales.
  4. Establish a cohesive presence across digital marketing channels.

Strategy & execution

01 / Targeted Facebook advertising

Created visually focused ads showcasing the client’s design portfolio, with audience targeting and messaging designed to reach prospective interior design customers.

02 / A structured lead generation funnel

Connected advertising to engaging landing pages, relevant offers and streamlined communication. Landing page and conversion optimization supported the journey from interest to enquiry.

03 / Cross-platform integration

Aligned Facebook advertising with Google Ads, SEO and branding to build a consistent digital presence.

Reported project outcomes

  • 5× increase in sales attributed in the project account to targeted advertising and the lead generation funnel.
  • 10+ daily enquiries reported from Facebook advertising.
  • 5–6 leads described as successful per month reported in the project account.
  • 30+ successful projects cited in the client satisfaction summary.

Measurement context

The supplied campaign screenshot documents lead activity. The sales uplift and broader business outcomes are reported results; a measurement period and sales reconciliation were not supplied.

KH Interior Designs: supplied Facebook advertising results screenshot
Supplied campaign results

Campaign responsibilities

Landing Page OptimizationAd CopyBusinessCommercial DesignConversion Rate OptimizationFacebook AdvertisingGoogle AdsGoogle AnalyticsInterior DesignMarketingMedia BuyingNative AdvertisingDigital MarketingDigital Marketing Strategy
NEXT PROJECTCampaign Signal ↗