arun®STRATEGY MEETS PERFORMANCE
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CAMPAIGN SIGNAL / SELF-DIRECTED PROTOTYPE

Performance signals.
Actionable decisions.

A campaign monitoring workflow that brings cost efficiency and lead quality into the same review. Change the thresholds, run the sample data and inspect the recommended actions.

Ad → CRMCampaign and lead-quality analysis
Project focus

Workflow design, KPI calculations and an AI review brief.

INTERACTIVE DEMO

Run a campaign review.

Synthetic sample data

This working prototype uses local rules for analysis and prepares an AI-ready brief. No model is called and no ad accounts are connected.

01CollectMeta + Google sample data
02CalculateCPL, CPQL and quality
03FlagThreshold-based decisions
04BriefPrepare AI review context
05ReviewHuman approval queue
Ready. Adjust the thresholds or run the default scenario.

The performance marketing problem

A low CPL can hide poor lead quality. Reviewing platform spend without CRM qualification creates a gap between advertising efficiency and sales usefulness.

The workflow

  1. Collect: Bring campaign spend and lead counts together with qualified-lead outcomes.
  2. Calculate: Derive CPL, qualified-lead rate and cost per qualified lead. Missing outcomes stay visible.
  3. Flag: Identify insufficient data, spend without leads, qualification problems and high acquisition costs.
  4. Prepare an AI brief: Supply the calculated metrics, the triggered rule and constraints against inventing causes or results.
  5. Review: An analyst investigates each recommendation before approving any real-world action.

AI integration design

The intended model step would explain flagged campaigns, identify questions to investigate and draft a concise daily report. The prototype implements the data checks, decision rules and prompt preparation. A production model connection, CRM sync and advertising API integrations are future implementation work.

What the demo demonstrates

Campaign monitoringLead quality analysisCPL & CPQLWorkflow designPrompt designHuman approvalPerformance reporting

Project status

Self-directed interactive prototype. All campaign names and metrics in the demo are synthetic. No client deployment, time savings or revenue uplift is claimed.