Improve your acquisition.
For businesses looking for support with paid campaigns, creative or the path from enquiry to sale.
Send a business brief ↗PERFORMANCE MARKETING SPECIALIST
Hello, I’m Arun.I work on paid acquisition, campaign creative and lead qualification.
I manage paid campaigns, develop the creative, and improve what happens after the click.
My work covers B2B services, SaaS, ecommerce and local businesses.
Google Ads ↗
Meta Ads
LinkedIn Ads✳ SELECTED CAMPAIGN RESULT7.7× ROASFashion accessories · Reported ROAS
BASED IN CHENNAI. WORKING ACROSS MARKETS.Find me on LinkedIn
WORK WITH ME
What brings you here?
Add campaign support.
For agencies discussing delivery support across Google Ads, Meta Ads, lead qualification or creative strategy.
Discuss a partnership ↗Assess the role fit.
Review my responsibilities and project decisions. Email the position, scope and working arrangement.
Download CV ↓Review experience ↓Contact me about a role ↗Chennai, India · IST (UTC+5:30). For international engagements, we’ll agree meeting overlap, communication and scope before starting.
02 / THE IMPACT
Selected results.
With context.
Each figure belongs to a role or campaign.
The cases explain the work and the evidence.
Fashion accessories · WhatsApp7.7×ROAS
Joseph Groups · 8 subsidiaries300+B2B leads / month
Joseph Groups31%Lower cost per lead
GCE Group18%Lower acquisition cost
Zippyy’s · Website & checkout35%More conversions
◎Lead generation↗Performance marketing⌁Conversion strategy✳Creative testing◈Marketing analytics↗Business growth
03 / ABOUT ARUNHOW I APPROACH THE WORK
01 / THE INSTINCT
CREATIVE.BY INSTINCT.
I start with the buying question. A technical product needs an explanation; a premium service may need proof before an offer.
ap.
Explore my work Arun PrasathCampaign strategy, creative development and lead qualification.
Brands across my work.
Client projects and employment experience
Four projects to start with.
01 / PERFORMANCE MARKETINGCeramic Pro Chennai
From attention to booked work.
Paid media · Website & CRO · Creative
02 / CONVERSION STRATEGYJoseph Smart Solar
A clearer path to the enquiry.
Website experience · Conversion optimisation
03 / LEAD GENERATIONKH Interior Designs
Turning inspiration into enquiries.
Audience strategy · Ads · Landing pages
04 / BRAND + PERFORMANCEUnique Pump Solutions
₹40L reported revenue. Built from zero.
₹10L+ reported profit · Creative · Paid ads
The videos behind
the campaigns.
Watch product explainers, installation stories and customer-led films. Each breakdown explains the message, the edit and the intended response.
Explore creative strategy01 / Hook02 / Trust03 / Action
CLIENT PERSPECTIVES
In their words.
Arun connected our website, advertising and enquiry process so the team had more context before speaking to a potential customer. His work brought service education, price expectations and follow-up into the same conversation.
Ceramic Pro ChennaiExplore the project Arun built our digital presence from the ground up and created the content used in our lead-generation campaigns. He handled the connection between the brand, the creative and the ads, while also working on our local presence.
Unique Pump SolutionsExplore the project Arun helped us explain PPF, ceramic coating and detailing to local vehicle owners. He combined service education and customer proof with campaigns and WhatsApp follow-up, giving us a clearer way to continue the conversation after an enquiry.
Passionate DetailerzExplore the project Look closer at the work.
Review the measurement notes, a real optimisation decision and a sample agency handover.
04 / EXPERIENCE & EDUCATION
Experience,
role by role.
Responsibilities, markets and reported outcomes
from each role in the timeline.
THE JOURNEY2022 → 2026
Strategy evolves.
The focus stays on impact.
JOSEPH GROUPSMay 2025 – Feb 2026
Performance Marketing
Executive
Dubai, UAEB2BCampaigns: UAE · KSA · USA · UK
Managed paid media, cold outreach and CRM automation across eight subsidiaries, with lead volume, cost and response time as the main measures.
300+B2B leads per month
31%Lower cost per lead
Cut lead response time from 24 hours to under four minutes through CRM automation.
Google AdsMeta Ads
Apollo.io
ZapierTHE FOUNDATION
Education
B.E. Mechanical EngineeringVelammal Engineering College, Chennai
CLASS OF 2021GPA 8.29 / 10
THE CONTINUOUS LEARNING09 CERTIFICATIONS
Certifications
GOOGLE02 CERTIFICATIONS
- Google Ads Certification
- Google Analytics Certification
View all 9 certifications
- Google Ads Certification
- Google Analytics Certification
- Facebook Blueprint Certification
- SEMrush Keyword Research Certification
- HubSpot Inbound Marketing Certification
- Amazon Sponsored Ads Certification
- Apple Search Ads Certification
- Competitive Analysis & Keyword Research · SEMrush
- Performance Ads Specialist · Twitter Flight School
SEE HOW THESE RESPONSIBILITIES TRANSLATE INTO PROJECT WORKExplore selected projects
05 / SKILLS & TOOLS
Tools organised
by the task.
Select a discipline to see the work it supports
and the tools I use for it.
01 / ACQUISITION
Plan the campaign.
Review the response.
Campaign planning, audience selection, ad development and budget review across search and paid social.
WHAT I BRING
- Performance marketing
- SEM / PPC
- Paid social
- B2B demand generation
- Budget & ROI management
- Audience segmentation
IN THE TOOLKIT
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Bing Ads
- Amazon Ads
- Flipkart Ads
Explore how the pieces connect.
THE THINKING, BETWEEN THE WORK.
Different channels.
One curious mind.
Campaign thinking. Creative experiments.
A closer look at how I work.